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Why Las Vegas Loves March Madness Way More Than the Super Bowl
The Super Bowl is an undeniably huge day for wagering in Las Vegas. But it’s just a single game, on a single day. March Madness, on the other hand, features dozens of games spread over several weeks....
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These Are the Secrets to Making Something Go Viral
“Going viral” is the holy grail for marketers these days. It brings tons of free promotion from the news media and endorsements from individual consumers in the form of Facebook shares and retweets. A...
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Tina Fey Has Already Crowned Late Night’s New Queen
Tina Fey, oracle of comedy, appeared on Late Night with Seth Meyers to deliver her theory about who will be the first woman to rule late night. “The Late Night Wars are my Super Bowl,” said Tina....
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Minneapolis Scores Super Bowl LII In 2018
Minneapolis will host the Super Bowl LII in 2018, NFL Commissioner Roger Goodell announced at a press conference Tuesday. The league’s owners chose the Twin city over the Big Easy in the fourth round...
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Super Bowl Champion Seahawks Visit White House
The Super Bowl champion Seattle Seahawks had to make a long trip from Washington, the state to Washington, D.C. in order to meet President Barack Obama at the White House Wednesday, but it must have...
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5 Best Reactions to the NFL’s ‘Pay-to-Play’ Superbowl Halftime Scheme
The National Football League is planning to introduce at least one significant change to its halftime show at the Superbowl: in order to perform, superstar acts will pay for the privilege. According to...
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Seahawks Dominate Green Bay 36-16 to Begin 2014
(SEATTLE) — Russell Wilson made sure everyone knew Percy Harvin was healthy. Marshawn Lynch bullied his way to another 100-yard rushing performance. And Richard Sherman? He was just bored. The Super...
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Ape Who Predicted Super Bowl Winners Dies
Bookies and animal lovers alike were in mourning Tuesday after a Utah zoo confirmed that Elijah the Orangutan, who accurately guessed the winners in seven consecutive Super Bowls, has died. Better...
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Katy Perry Will Play Next Year’s Super Bowl Halftime Show
Katy Perry is going to perform at the Super Bowl. After over a month of speculation, sources confirmed to Billboard that the artist would perform during halftime at Super Bowl XLIX. Perry was...
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What the Super Bowl Halftime Show Means for Katy Perry
As has been widely reported, Katy Perry will be the halftime performer at the next Super Bowl, in Glendale, Ariz. in February 2015. This hardly comes as a shock: Perry had already been the object of...
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Now the NFL Is Giving M.I.A. the Middle Finger
The largest fine the National Football League has ever levied against one of its players is $100,000 (issued to Ndamukong Suh of the Detroit Lions for a brutal chop block against John Sullivan). The...
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NFL Officially Announces Katy Perry to Play Super Bowl Halftime Show
The NFL has made official what had been widely reported more than a month ago: Katy Perry is to perform at the Super Bowl next year in Glendale, Ariz. The announcement late Sunday came with a would-be...
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Seahawks Sorry for Comparing Super Bowl Bid to Civil Rights Movement
The day after securing a spot in the Super Bowl with a last-minute touchdown, the Seattle Seahawks posted a tweet that compared the team’s struggle of reaching the coveted game with the civil rights...
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Why 2015 Super Bowl Tickets Are So Cheap (Relatively Speaking)
The consensus is that the 2015 Super Bowl matching up the Seattle Seahawks and the New England Patriots should be a terrific game, perhaps an all-time great. The showdown “has the makings of an instant...
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The 5 Best Deals If You’re Not Watching the Super Bowl
If the only hawks you care about seeing Super Bowl Sunday have wings and feathers, there’s a good chance your wish can come true—for cheap, no less. Thanks to the one-third of the U.S. population that...
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Krispy Kreme Trolls the Patriots With #DeflateGate Tweet
Krispy Kreme has decided to capitalize on an NFL investigation into whether the New England Patriots deflated game balls in their AFC Championship game win over the Indianapolis Colts last weekend. The...
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What Will Katy Perry Perform at the Super Bowl Halftime Show?
The Super Bowl halftime show is the biggest promotional opportunity an artist can get — as covered in TIME’s feature on the evolution of the franchise. Year after year, artists have consistent sales...
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The Most Memorable Super Bowl Halftime Shows
From the best (Beyoncé) to the rest (Black Eyed Peas), here are the acts that kept us from changing the channel
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The Super-Sized Numbers Behind the Super Bowl
From the payrolls of both teams to the amount of food fans will eat, here are the big numbers behind the Super Bowl.
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The NFL Is Finally on YouTube
The National Football League and Google have partnered up to allow content and clips to be posted on YouTube. The NFL YouTube channel, which has already launched, offers game previews, in-game...
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